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Author: Lyle Braund

Attraction Lights Spark Interest

Attraction Lights will Spark Interest with your clients!

Add art to the landscape. FLW Circles 6x6x80" Obelisk (Lighthouse IN, Tim Ryan)
Attraction Lights fixtures add garden sculpture! FLW Circles 6x6x80″ Obelisk (Tim Ryan, Lighthouse IN)

Add new, exciting opportunities for clients in 2016 by offering clients Attraction Lights in their existing landscape design!  Attraction Lights fixtures are a great conversation starter with your clients! Here’s how:

  • Call them to say you would like to show something truly unique and beautiful as an enhancement to their landscape design!
  • Send an email showing artistic Attraction Lights photos! (Ask us to send a photo folder link with images for download.)
  • Add these same great images to your website!
  • Send a mailing showing beautiful night scene and shadow pattern lighting!
  • Show a demo light on a service call to spark their interest in more work!

Now that you have their interest, how do you add Attraction Lights to an existing lighting plan? Here are three possibilities to consider:

1. Expand the night scene by adding a tall sculptural light or a fixture grouping beyond the existing lighting. This will create new nighttime views, and encourage an evening walk in the garden.

2. Replace those common path lights with artistic Attraction Lights fixtures. Our lights add drama to any night landscape! Your client will enjoy the art, plus the new dimension of shadow patterns! Note: For the shadow patterns to be visible, set the new light apart from other lighting.

Replace common path lights to add excitement! Aspen 4x4x25" Grande Path (Tim Ryan, Lighthouse IN)
Replace common path lights to add excitement! Aspen 4x4x25″ Grande Path (Tim Ryan, Lighthouse IN)

3. There is a lot of client interest in landscape art and sculpture! Now you have outdoor lighting art to offer!

Add sculpture to the landscape! Leaf Cluster detail 9x9x100" Spire
Add metal art to the landscape! Leaf Cluster detail 9x9x100″ Spire

Ideas for introducing Attraction Lights to customers:

  • Suggest the idea of “lighting art” when guests arrive at the property! (Along the driveway and/or walkways.)
  • Suggest creating a dramatic view for the client to enjoy from the patio, deck or pool!
  • Consider what a new nighttime view from inside the home might look like, for year-round enjoyment.
  • Show how one accent light (or group) added to a previously invisible garden area can bring it to life!
  • Offer custom designed fixtures for your best clients!

Attraction Lights will add new excitement to your client’s lighting plan! You are now offering more than just functional lighting. You are offering art in the form of useful sculpture with amazing lighting!

Expand Your Vision for lighting and you will expand your business possibilities!

Attraction Lights for your commercial clients too! Custom railroad theme 6x6x54″ Bollard, Lincoln Nebraska

2×2 Series: Expanded Vision!

Excellent pathway lighting with2x2 Series light!
2×2 Series:  Excellent pathway lighting!

Attraction Lights is introducing new landscape lighting fixtures, called “2×2 Series!” These slim, stylish lights broaden the appeal of our decorative designs, and offer a significant reduction in price, too!

Sun design is new option
Sun design is new option

The 2×2 Series embodies many of the same distinctive features that establish Attraction Lights as the leader in creative outdoor lighting! Our new design provides a slim artistic landscape element, adding a subtle beauty alongside its sculptural cousins in the 4×4 and 6×6 Series.

Lantern design adapted to 2x2 size
Lantern design adapted to 2×2 x24″

The narrow profile of the these lights allows for excellent lighting with our recommended LEDs. This lamp is the Brilliance 2 watt bipin in 2700K or 2200K (candle light). Also, enjoy our trademark surprise: Beautiful shadow patterns projected on the ground surface from the steel housing designs!

Swirls adapted to 2x2x24
Swirls adapted to 2x2x24″

The initial graphic designs include one new design, called “Sun,” plus two of our most popular designs adapted for the 2×2 inch size: “Lantern” and “Swirls.”  The standard finish is weathered steel, a wonderfully organic finish for the outdoor environment.

The 2×2 Series was designed for both economical production and artistic appeal! The creative lighting professional will be able to further distinguish their projects with these new Attraction Lights signature designs!

At Attraction Lights we continue to expand our vision for outdoor lighting. “Expand Your Vision” too, by offering your clients the latest exciting ideas in landscape lighting!

Website note:  Look around to see all our updates and  changes.  A redesigned Lighting Products page includes the new 2×2 Series.  Also, check out the Outdoor Lighting Projects page for more ideas for your next project.

Home and Garden Show Plans?

Aspen 4x4 Bollard,
Aspen 4×4 Bollard,

Do your business marketing plans include trade or home and garden shows?  If so, Attraction Lights can help your display stand out from the crowd!

Landscape lighting professionals and contractors who display our distinctive artistic fixtures report great show results from this past year!  We often hear the response from homeowners and business people who see Attraction Lights for the first time, “Look at these beautiful lighted metal art pieces!”  Drawing traffic into your booth provides just the right opportunity to discuss Attraction Lights’ dramatically different brand of lighting!  Leading to conversations about their interests, which results in… another project lead for you!

Lantern 6x6 Bollard
Lantern 6×6 Bollard

How do you distinguish your business from all the others in a very competitive market place?  Attraction Lights offers a creative, innovative approach in the current outdoor lighting world of sameness!  Potential customers will be impressed that you offer something they have not seen or even considered! Before you know it, they will want to talk with you about the possibilities for their property!

Attraction Lights would appreciate the opportunity to be your marketing partner!  We can loan out lights for your next show.  You can choose lights from our “In Stock Fixtures” tab on our website’s “Pricing” page.  We recommend at least three models of different sizes and designs.  Please note:  The  bollard size lights or taller lights attract the most attention!  We can simply write up your choice of fixtures on a discounted demo lights invoice with no payment due unless you choose to keep the fixtures after the show.

Oak 4x4 Series
Oak 4×4 Series

If you do choose to return the lights, the only payment owed will be for the shipping to and from your location.  To date, no one has returned the display models.  They have either sold them  right at the show or chose to keep them for future displays and for showing clients!

Let the artistry of Attraction Lights add excitement to your next trade show display!  Your clients will appreciate seeing these creative new lighting possibilities!

Vine 6x6 Bollards by patio,
Vine 6×6 Bollards by patio,

Shadow Pattern Lighting

Broken Light Streetscape Lighting

Exciting new trends in outdoor lighting!

This spring at Light Fair there was a lot of excitement for “Broken Light.” A Netherlands based lighting design company has won numerous international awards for its streetscape lighting that features “shadow patterns.” The lighting effects add drama and beauty to what otherwise would be a rather dull, pedestrian surface.

Aspen Obelisk, 6x6 Series, shadows with 7 watt CREE, ALTLED MR16, 2800K
Aspen Obelisk shadow patterns

At Attraction Lights, we are pleased to see  international recognition for this new way of thinking about outdoor lighting!  Attraction Lights has been developing this “shadow pattern” aspect of landscape lighting for over 10 years!

Broken Light produced sophisticated street lights mounted on utilitarian light poles to generate artistic abstract lighting patterns on sidewalks, with stripes of light on nearby building walls.

Attraction Lights fixtures use a decorative housing to interrupt the lighting and generate artistic lighting patterns. The designs can be geometric, abstract, or nature-like.  The area around the fixture is well illuminated, but with a perceptible pattern in the lighting, especially on uniform surfaces.

Swirls Obelisk and Path Lights

The Attraction Lights fixture is also an artistic asset in the garden or streetscape! Sculptural elements are an excellent choice for directing the eye through the landscape, day and night. Plus, by adding garden art and sculpture, you demonstrate an attention to detail that your clients will appreciate.

1 Lantern Design, Grande Beacons & Mini Bollard, (6x6 Series)
Lantern Grande Beacon shadows

It appears the traditional outdoor lighting approaches are evolving to include shadow patterns as an exciting artistic technique in outdoor lighting!

Do you have clients that would be excited to see the latest lighting trend with their proposal?

Shadow Pattern Lighting from Attraction Lights!

8 FLW Waterlilies 6x6 Bollard Detail
Frank Lloyd Wright Waterlilies design adapted for 6×6 Bollard